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Turn Your Expertise into Media Coverage
Part One - Introduction
Welcome! Are you ready to get featured in the press?
Module One - Understanding the Media (Video) (22:32)
Common PR Mistakes
Demystifying the PR Process
What press can do for your brand
Part Two - Media for Experts
Module Two - The Media Opportunities (Video) (47:01)
Media Possibilities - An Overview
Placements - Print Newspapers
Radio Interviews
Print Magazines
Industry Publications
Online Media
Part Three - The 7 Step Media Outreach Process
Module Three - A 7 Step Process for Pitching the Media (Video) (43:57)
Identify Your Media Message
Step 2: Leverage the Power of Story
Step 3: Determine Media Relevance
Step 4: Identify Coverage Opportunities
Step 5: Your 4 Paragraph Pitch
Step 6: Send Out Your Pitch
Step 7: The Interview
Part Four - The Interview and Beyond
Module Four - The Interview and Beyond (Video) (19:05)
Following Up with Journalists
Promoting and Amplifying the Reach of Your Coverage
How to Turn Your Placements into Business Opportunities
Bonus Resources
Bonus 1 - Sample Pitch Template
Bonus 2 - TV Producers Contact List
Placements - Print Newspapers
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